Our blog

Mar 02

WE have launched a new-look website on behalf of Airbus UK Broughton FC to cater for the increasing trend towards the use of tablets and smartphones.

As many as 50% of visitors to the site now use smaller-screen devices and the new design is optimised to be responsive for display on everything from desktops and laptops to tablets and mobiles.

The site front page features the latest news and match reports from the Hollingsworth Group Stadium, updated on a daily basis, as well as a mini league table and the Wingmakers' leading scorers.

News feeds display the latest club and Welsh Premier headline and there is a Google map to help visiting supporters find the stadium. The site also has full match and player statistical information including all appearances and goal scorers since the club was promoted to the top flight in 2004.

There are profiles and photographs of all management and the first team squad and detailed match data for every game with reports and photographs. The site, at www.airbusfc.com, also has a link to the club's online Macron shop where supporters can purchase replica shirts and other club merchandise using debit or credit cards.

"Our research shows that more than half of our visitors are now accessing the site using smaller screen devices and it was important to ensure that we have a site design and structure which creates a seamless transition from web to tablet to mobile," says club marketing and communications director Andrew Lincoln.

“If you are designing a website and not thinking about the user experience on mobile and tablets, you are going to disappoint a lot of users."